Name and Location of Pizza Business

YOU’VE GROWN AND BUILT A PIZZA . . .

. . . NOW IT’S TIME TO BUILD YOUR PIZZA EMPIRE!

Over the next few weeks, your team will design and plan your own pizza restaurant. You will be considering the following as you develop your “Business Blueprint:”

$ Your company’s organization and location
$ Obtaining funds to start your business
$ Marketing and selling your pizzas
$ Costs and expenses to run your business
$ And other issues that will affect how you run a business, grow your company and make a profit!

Once your team has completed its Blueprint, you will present your plan to the class and to the “Banking Committee,” which consists of Mr. Tanguay and Mr. Nelson (from Bangor Savings Bank).

OBJECTIVE #1: What’s in a Name?

The first task your team needs to do is decide on a name for your restaurant. Be creative!

OBJECTIVE #2: Choosing a Location

One of the first things you will need to decide is where to locate your restaurant. You will be building your business in the town of Tanguayville, which has a population of 50,000 people. According to marketing statistics, on average half the townspeople consume a pizza each week.

Harry Houselot is the local realtor at Tanguayville Realty and has prepared a list of properties for you to consider as potential restaurant locations. Your first task is to review the listings and decide which location is best suited for your business and why. As you discuss the locations with your team, answer the following questions:

1. What are the strengths of the location you have chosen?

2. Are there any weaknesses that you will need to overcome in running your business?

3. What is your cost each year to rent your location?

4. What makes the annual cost of your location worthwhile (remember, cheaper isn’t always better)?

Tanguayville Realty
Harry Houselot, Realtor Extraordinaire

Potential Restaurant Locations (Current Availability)

Location #1: Bari View Mall (Food Court)

Square Feet: 500   Monthly Sales Forecast: 24,000
Condition: Like New   Monthly Rent: $650

Comments: As a result of the recent expansion at the mall, a new restaurant location has become available in the food court area. There are three other restaurants in the food court (fast food burgers, Chinese and ice cream).

Location #2: Near the L. Davis Business Park

Square Feet: 1000   Monthly Sales Forecast: 20,000
Condition: Average   Monthly Rent: $1000

Comments: The town’s business park has seen steady growth in the past few years, and this building is close to the park’s entrance.

Location #3: Duff Community College

Square Feet: 1000   Monthly Sales Forecast: 25,000
Condition: Good   Monthly Rent: $1300

Comments: This building was formerly used as a retail store operation, but has been renovated for use as a restaurant. The college is home to a large number of students, most of whom commute to the school from within the town.

Location #4: Downtown Hartville

Square Feet: 500   Monthly Sales Forecast: 17,000
Condition: New   Monthly Rent: $450

Comments: The construction of a new strip plaza was just completed two months ago, with space available for a restaurant.

Location #5: Near Fancyville Mall

Square Feet: 1000   Monthly Sales Forecast: 22,000
Condition: Average   Monthly Rent: $1150

Comments: This restaurant is near the mall, but is in a separate standalone location.

Location #6: Nelson Center (Residential)

Square Feet: 500   Monthly Sales Forecast: 19,000
Condition: Excellent   Monthly Rent: $525

Comments: This location is near one of the larger residential neighborhoods in town. There are only a few small businesses in the area, as the majority of the area is made up of families living in developments. The area is pretty well developed, with little room for additional growth.

Location #7: WinslowWay, Upper Main Street

Square Feet: 2000   Monthly Sales Forecast: 20,000
Condition: Older   Monthly Rent: $1800

Comments: This is an older, larger building in the downtown area that previously housed a well-established Italian restaurant. The building has been refurbished and updated recently, as it was in need of repair following the closing of the former business.

Location #8: Thurstonville Airport

Square Feet: 1000   Monthly Sales Forecast: 18,000
Condition: Average   Monthly Rent: $850

Comments: This building is located next to the airport terminal, providing a potential audience of local workers and travelers. Thurstonville airport has a steady flow of passengers, and the area is filled with other small businesses providing services to the airport.